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At the UNEP/WTO meeting in February, 2000, the
following four themes were adopted for the Quebec Summit as well as
for the WTO preparatory conferences:
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Themes for Conferences |
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A: Ecotourism planning and product
development: the sustainability challenge |
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B: Monitoring and regulation of
ecotourism: evaluating progress towards sustainability |
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C: Marketing and promotion of
ecotourism: reaching sustainable consumers |
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D: Costs and benefits of ecotourism: a
sustainable distribution among all stakeholders |
In addition, two cross-cutting themes were agreed upon (to be kept
in mind when dealing with the four themes):
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Socio-cultural, environmental and economic
dimensions of ecotourism; and
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Informed participation of local communities.
The following five themes relate to real planning,
management or policy situations on the local, national or
international level addressing basically one group of stakeholders or
a forum of stakeholders (e.g. protected area councils, national
ecotourism committees).
A. Ecotourism management in protected/sensitive
natural areas including buffer zones B. Community involvement and
community-based ecotourism (local/regional level)
C. Ecotourism as a business activity (all levels)
D. Ecotourism planning and policies at the national
level
E. Ecotourism policies at the international level
For the purposes of this conference the themes and topics have been
organised as in Table 1.
Highlights of Keynot presentationsThe purpose of
the keynote summaries is to highlight key issues that emerged from the
presentations - complete copies of the presentations other than those
marked * can be found on the SARCE website. See also Appendix - I for
questions emerging from the presentations.
Corbett-Binsar-Nainital Ecotourism Initiative,India
An innovative effort to plan and implement
ecotourism on a landscape level. The region includes protected areas,
reserve forests, townships, agricultural land and villages. A highly
consultative planning process with a standardised methodology has been
used to develop an ecotourism framework for the area. Stakeholders
including villagers, tour operators, small-scale tourism
entrepreneurs, government, trade associations and so on, can use this
framework to guide their activities, investment options and strategic
plans, and to identify partners for collaborative work in ecotourism.
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Table 1. Connecting Themes
and Topics for Conference. |
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THEMES |
TOPIC I |
TOPIC II |
TOPIC III |
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Protected and Natural Areas |
Local Communities and
Businesses |
National, Sub-regional and
International levels |
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ThemeA Ecotourism Planning and
Policies |
Ecotourism planning in protected
areas
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Ecotourism planning for local
communities, Private sector involvement in planning |
Ecotourism planning at the
national level, Ecotourism related policies and programmes |
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ThemeB Regulation |
Regulation of ecotourism impacts
in protected areas |
Regulation of ecotourism impacts
in local communities Self-regulation, certification/accreditation/ |
Regulation at the national
level, international ecotourism norms, regulation and guidelines |
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ThemeC
Product development and
Development and Marketing |
Product marketing of marketing
of protected areas |
Product development and
marketing of comm.-based ecotourism, Sustainable product
development and segment-specific marketing |
Destination development and
marketing at the national level, International consumer |
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ThemeD Monitoring, and Costs and Benefits |
Monitoring, costs & benefits of
ecotourism for conservation |
Monitoring, Costs and
benefits of ecotourism for local comm., Business plans,
return on investment |
Monitoring, Costs & Benefits of
ecotourism at national level, Costs and Benefits of ecotourism for
international conservation & development programmes |
Ranweli Resort, Sri Lanka
Located near the capital of Colombo, the strength
of this enterprise is the development and marketing of an experience
rather than a destination (Sri Lanka has not been an easy destination
to sell given the internal conflicts). The resort uses local
architecture values in its design, and offers activities such as,
walking and bird watching in nearby mangrove swamps for its visitors.
The operators have made efforts to include local communities in their
operations through employment, purchase of handicrafts and visits to
their villages by tourists. However, as the operators noted community
participation is challenging and a slow process.
Casino Groups, India*
A commitment to heritage of Kerala and a quality
experience for the visitor is a key feature of the Casino Group of
Hotels from south India. Almost all the hotels feature local
architectural styles helping to revive and maintain local skills, and
practice conservation of energy and water. However, bureaucratic
processes and excessive government interference have hampered
innovation in this sector. Instead of being a facilitator of the
development process, government entities compete unfairly with the
private sector with monopolies over access to natural and cultural
attractions. Clear and more facilitative role for the government must
be defined.
Periyar Tiger Trials, India
A very innovative, yet potentially replicable
ecotourism project that focuses on collaboration, community benefits
and conservation in Periyar Tiger Reserve. In partnership of Vayana
(Bark Collectors), the Kerala State Forest Department and Tourindia
offer one to three day treks that also serve as monitoring and thus
protection of the Tiger Reserve. This collaboration emerged from the
India Ecodevelopment project and its success is due to two key
factors: forest officials with a commitment to communities and the
unity of the ex-poachers and their desire to change their lives. Each
trek is led by members of the ex-Vayana (Cinnamon) bark collectors
Ecodevelopment Committee (EDC), and supported by a Forest Guard and
Tourindia staff. Tourindia will pay the EDC $150,000 over three years
to run the operations, with almost half going into a welfare fund for
the 20+ EDC members.
Annapurna Conservation Area Project, Nepal
A groundbreaking project from Nepal that has
opened the doors for many to follow in it its footsteps. Key
highlights of the project that seeks to link conservation and
development of Nepal's most popular trekking destination are: new
policy that introduced a protected area designation that supports,
allows and values human habitation as a cultural landscape, plus its
management by a non-government organization; a commitment to community
participation in local economic development, especially tourism and in
conservation through local committees. ACAP is in the process of
developing plans that would further strengthen community management of
the conservation area and ensure financial sustainability of the
approach through an endowment fund (supported by entry fees).
Baghmara Community Forest and Ecotourism, Nepal
Another innovative project from Nepal, this time
from the more tropical terai region. Building upon Nepal's Community
Forestry legislation, the Baghmara and Kumrose communities residing on
the edge of Chitwan National Park have developed ecotourism activities
in their community forests. The communities have used the entry fees
paid by tourists to the park and other funding to establish simple
accommodation for visitors and to aid efforts to restore the degraded
forests adjacent to the park. As the forests have recovered, there
have been increased sightings of wildlife in community forests adding
to the visitor experience. However, further efforts need to be made to
improve marketing of ecotourism activities to a wider client base,
especially with the private sector.
Sirubari Village Tourism and the Nepal Tourism
Board, Nepal
Winner of a PATA award, Sirubari Village in Nepal
is a private sector-community partnership that is promoting
village-based tourism. The development of the partnership originated
in a request from the village to the government for assistance in
developing tourism. A consultant with the government responded to the
request and established a company to promote and develop village-based
tourism. A contract between Sirubari Village Tourism Development
Committee and Nepal Village Resorts governs responsibilities and
distribution of benefits amongst the two entities. Additionally,
mechanisms have been developed by the Committee to distribute benefits
to those who have homestays that are the major tourism products. A key
challenge has been the differing perceptions on tourism attractions -
a 400-year-old house was demolished by the owner much to the dismay of
the tour operator who highlighted it as a major attraction. New
clauses in the contract now cover how such issues are handled.
The International Ecotourism Society, USA
Ensuring that ecotourism is understood and
supported by international funding agencies is a key objective of
TIES. As an international organisation, TIES supports a variety of
activities that also address consumer education about tourism, and
increase general understanding about ecotourism among the general
public such as Guidelines for Operators, Codes, publications, etc.
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